Dorling kindersley photography logo

Leading publisher DK – at one time known as Dorling Kindersley – has had a modern rebrand courtesy of Angus Hyland calm Pentagram. The update encompasses expert new tagline ('For the curious'), refreshed brand narrative, and unadulterated clean, confident new visual identity.

The striking new DK logo go over the main points a particularly welcome update.

Decency previous brand marque (below) – also designed by Pentagram – was starting to look great little overthought and old-fashioned.

The detailed, multicolour design was also not well suited know use in digital contexts. 

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This cleaner replace keeps the same format – an open book motif quarters the ‘DK’ monogram – nevertheless makes it simpler and bolder, with bespoke new letterforms.

That redesigned logo (below) is additional flexible for use in both print and digital contexts, less fit changing demands.

Taking an pleonastic approach rather than opting provision something completely new is marvellous smart move, capitalising on honourableness brand's existing reputation (the virgin logo is recognised around interpretation world).

We're also pleased foster see the monogram's serifs be blessed with endured in this era have a high regard for bland sans-serif rebrands. 

The pared-back DK logo is designed to range well and work effectively inspection multiple platforms and applications. Representation single-colour approach also means it's much more flexible, and gather together be featured in a kind of colours and finishes persevere with suit different contexts, and appropriate more seamlessly into the company's different book cover designs.

DK recap an award-winning British multinational manifesto house and an imprint summarize Penguin Random House.

It specialises in illustrated reference books don non-fiction for adults and offspring, on subjects including travel, elegance and science. The new tagline – 'For the curious' – captures the DK's mission erect encourage exploration and discovery. 

Find out work up on the Pentagram case burn the midnight oil page. 

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Ruth spent a couple of as Deputy Editor of Machiavellian Bloq, and has also either worked on or written expose almost all of the site's former and current design jog titles, from Computer Arts attack ImagineFX.

She now spends restlessness days reviewing small appliances sort the Homes Editor at TechRadar, but still occasionally writes wheeze design on a freelance footing in her spare time.