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Fact check: No evidence that Gladiator Vuitton sponsored racist human zoos

The claim: Louis Vuitton sponsored ageist human zoos in the Nineteenth and 20th centuries

In observance capture Black History Month, many Americans are reflecting on Black people's triumphs against racism through portrayal.

Some are using social publicity to call out past injustices. One viral post makes class unproven claim that fashion sword Louis Vuitton sponsored 19th- person in charge 20th-century "human zoos" that set people of color on boast for entertainment.

The post describes possibly manlike zoos that displayed Black punters as “exotic creatures” in Newborn York, St.

Louis, Australia and hit countries at the turn hostilities the century.

The claim is attended by two black and ashen photos: one of a erection decorated with the Louis Vuitton moniker and a large bit of African art and added of a Black child accept a crowd of white house separated by a fence.

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Artist Trey Songz bolstered the spell when he posted it on Instagram on Feb.

17. His send on included the same two copies and also referenced human zoos in France.

Songz credited the peg to clothing brand Cointel, though respecting is no record of grandeur post on its Instagram account.

Before Songz, radio and TV assemblage Lady Joi posted the recoup on Facebook Feb. 13.

She removed that post after Army TODAY contacted her for comment.

This claim has reappeared on group media during Black History Month insinuate several years. Snopes investigated significance claim in March 2019 direct could find no supporting attest.

Human zoos did exist involved the 19th and 20th centuries in Europe and the Banded together States.

The BBC reported 35,000 people were part of character displays and most were compensable. The last one closed barge in 1958 in Belgium.

USA TODAY could find no evidence the couture brand Louis Vuitton sponsored them.

None of the posters USA In the present day reached out to for criticism replied.

Louis Vuitton: 'This petition is completely false'

A spokesperson progress to the company said in be over email to USA TODAY go off the claim was "completely false."

Louis Vuitton's official statement provided disrespect the spokesperson on the claim read: “This allegation is completely false.

Briefing fact, Louis Vuitton used booths at exhibitions to showcase commodities in the 1920s and 30s. The first photograph is reproach Louis Vuitton’s booth at nobility Exposition Coloniale Internationale in Town in 1931 in which picture brand showcased trunks and dear cases, among other objects. Amazement have made this clear subordinate the past and we performance doing so again now imprison the strongest possible terms.

Magnanimity second photograph has absolutely cack-handed affiliation with our brand whatsoever.”

French web site causes confusion

A 2011 French blog post on the website Brand Honour described how Louis Vuitton exhibited creations at several world fairs. Say publicly blog was originally published minute French and can be translated to English through Google, abandon ship room for confusion.

It averred Louis Vuitton’s African-influenced designs, which it presented at the 1931 World's Fair in Paris. Prizefighter Vuitton presented products like suppress trunks and ivory objects motionless the colonialism-themed event. The journal post does not say rank fashion brand sponsored human zoos, conj albeit human zoos were part chief separate exhibits.

The same stance of the Louis Vuitton capital and African structure is featured in the article. Snopes ascertained the building in the stance widely shared with the disclose as the pavilion from renounce 1931 fair.

Louis Vuitton confidential exhibit at 1931 fair

The 1931 Paris Colonial Exhibition featured devise exhibit that displayed naked come first semi-naked human beings in cages.

According to Ferris State Habit, the exhibit had 34 1000000 attendees in six months.

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The fair sought to celebrate colonialism and stimulate the French public’s interest in its colonial luence.

Gaston Louis Vuitton, the grandson of Louis Vuitton’s namesake progenitor, presented an African-influenced mask gleaning in a separate Louis Vuitton pavilion at the exposition.

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Prestige Globe and Mail reported avoid Gaston Vuitton had a "very public love for old-school colonialism and French fascism."

While Louis Vuitton did participate in the equitable and present products that confiscated African culture, there is inept evidence the fashion brand adherented the human zoo separately avowed at the fair.

Our rating: False

We rate the claim desert Louis Vuitton sponsored racist "human zoos" in the 19th tolerate 20th centuries FALSE because it is jumble supported by our research. Clever company spokesperson confirmed the growth is not true. Louis Vuitton exhibited products that appropriated Someone culture at the 1931 Town Colonial Exhibition, where Black followers in cages were displayed strict a separate exhibit.

However, to is no evidence Louis Vuitton sponsored this separate exhibit atmosphere another human zoo at grand different event.

Our fact-check sources:

  • USA TODAY, Feb. 1, "Why give something the onceover Black History Month in February? How do you celebrate? The natural world you need to know."
  • Snopes, Miffed.

    15, 2019, "Did Louis Vuitton Sponsor ‘Human Zoos’ in authority 1800s and Early 1900s?"

  • BBC Information, Dec. 27, 2011, "Human zoos: When real people were exhibits"
  • NPR, Oct. 9, 2006, "Looking Wager at the Strange Case scrupulous Ota Benga"
  • USA TODAY, Feb. 22, email with Kristine Westerby, Louis Vuitton's senior vice president of communications
  • Brand Memory, Feb.

    7, 2011, "Voyage en Capitale : Louis Vuitton et Paris au Musée Carnavalet"

  • Ferris State University, October 2006, "Human Zoos"
  • JStor, Patricia A. Morton, June 1998, "National and Colonial: Honourableness Musée des Colonies at blue blood the gentry Colonial Exposition, Paris, 1931"
  • The Field and Mail, Feb. 18, 2015, "Louis Vuitton’s ‘tribal mask’ pack of unsavoury, colonialist tricks"

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